2024 Home Buying and Selling Trends in Michigan

The 2024 Home Buyers and Sellers Generational Trends Report, published by the National Association of Realtors®, serves as an invaluable resource, offering insights into the demographics of home buyers and sellers.

It highlights the emerging trends among Gen Z entering the housing market and the strategic moves of the seasoned Silent Generation. Below, we’ve put together summary with trends and tips from this report so you can approach the 2024 housing market with confidence.


What NAR Found in Buying & Selling Trends

Gen Z and Millennials: The New Era of Home Buyers
While Gen Z buyers, aged 18 to 24, account for a modest 3% of buyers, their presence marks a growing trend towards younger generations entering the market. Notably, Millennials (both younger, aged 25 to 33, and older, aged 34 to 43) form the largest share of home buyers at a combined 38%. This generational powerhouse is redefining priorities, with a significant portion being first-time buyers eager for properties that blend value with lifestyle choices. In Michigan, where vibrant urban centers meet serene natural landscapes, the appeal is broad and enticing.

Gen X: The Balancing Act
Representing 24% of recent buyers, Gen Xers, aged 44 to 58, bring a blend of financial stability and a quest for space to the table. With the highest median income among generations, their purchasing power translates into a search for homes that can accommodate multifaceted lives, encompassing both work and leisure. Michigan’s diverse housing stock, from sprawling suburban homes to waterfront properties, caters well to this group’s desires for comfort and quality.

Baby Boomers & the Silent Generation: Downsizing with Purpose
As Baby Boomers (divided into younger, aged 59 to 68, and older, aged 69 to 77) and the Silent Generation (aged 78 to 98) contemplate their next moves, we see a trend towards downsizing and simplifying. With 19% of Baby Boomers and a notable 33% of the Silent Generation purchasing senior-related housing, there’s a clear shift towards homes that offer convenience, accessibility, and community. Michigan’s range of senior living options, from active adult communities in suburban areas to condos in the heart of the city, provides ample choice for these generations looking to make a change.

Financing Dreams & the Quest for Sustainability
Across generations, financing remains a critical component of the home-buying process. With 80% of buyers financing their purchase, the landscape of mortgages and loans is a pivotal part of the conversation. Moreover, environmental features play an increasingly important role in purchasing decisions, with energy efficiency and green living considerations gaining traction.


Leveraging Generational Insights: Actionable Steps for Michigan Homeowners

Understanding the generational trends in home buying and selling is more than an academic exercise—it’s a roadmap to making informed decisions in the real estate market. For homeowners in Michigan, whether contemplating selling, buying, or simply understanding their property’s place in the current market, here are practical steps to leverage this valuable information:

1. Make Strategic Home Improvements
For those considering selling, the report highlights the growing demand for homes that minimize the need for immediate renovations. Particularly for Gen X and Baby Boomer segments, properties that offer move-in readiness with updated plumbing, electrical systems, and modern amenities are highly sought after. Evaluate your home’s current condition and consider investments in key areas that could enhance its appeal and market value, especially to these generational cohorts.

2. Focus on Energy Efficiency Upgrades
With a notable emphasis on sustainability across all generations, particularly among younger buyers, investing in energy-efficient upgrades can be a significant selling point. Simple changes like installing energy-efficient windows, upgrading insulation, or adding smart home features for energy management can attract environmentally conscious buyers and potentially increase your home’s marketability (and value)!

3. Realtors: Use Tailored Marketing
Customize your home’s marketing strategy to resonate with the likely buyer generation. For example, highlight proximity to schools and community amenities for Millennial families, or low maintenance and accessibility features for Baby Boomers and the Silent Generation. Utilizing online platforms, virtual tours, and high-quality imagery can also attract younger buyers who rely heavily on digital resources for home searching.

4. Understand Financing Options
For prospective buyers, understanding the financing landscape is crucial. The report indicates a majority reliance on financing options across generations. Equip yourself with knowledge about the latest mortgage rates, loan programs, and down payment assistance options available in Michigan to make informed decisions that align with your financial situation and homeownership goals.

5. Engage with Your Community
Finally, for homeowners not looking to buy or sell immediately, the report still offers valuable insights into the evolving neighborhood demographics and market trends. Engaging with your community, staying informed about local development projects, and understanding how these trends impact your area can help you anticipate changes in your property’s value and the overall livability of your locale.

As we move through 2024, the interplay of generational trends, market dynamics, and local flavor will continue to shape Michigan’s real estate landscape. For those looking to buy or sell, staying informed and adaptable will be crucial in turning real estate goals into realities.

Take a look into what is shaping Michigan's Housing Market!