Insurance is a necessary nuisance: homeowner’s insurance in the mortgage process
Insurance, by definition, is taking a small financial loss now so in the future, you won’t have to take a larger financial loss. So, by its very definition, when you pay your insurance premium, you are taking a financial loss! Have I sold you yet?
To make matters worse, insurance agents have become notorious for being slimy, slow, and out of date.
For better or for worse, your clients must purchase a homeowner’s insurance policy. It is your job, as the “transaction quarterback,” to ensure your client has a positive experience from start to finish, that is with homeowner’s insurance included. (Click here to watch how you can be the quarterback in your sale!)
The obvious question then arises: How can I make getting an insurance policy a positive part of my client’s home buying experience?
When constructed, sold, and understood properly, a homeowner’s insurance policy will bring peace of mind to the buyer, your client. That is what you’re trying to provide…Peace of mind!
To make homeowner’s insurance an asset to your customer’s experience, you must guarantee two things:
- Homeowner’s insurance is checked off your client’s list in under one day.
- The policy is constructed and understood properly.
If your client has one without the other, they may leave frustrated and confused. But when speed and professionalism collide, homeowner’s insurance will feel like a refreshing drink of water!
A necessary nuisance. Only by definition.
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