Thomas Edison didn’t invent the first audio recording device– it was a French guy 20 years before. But this guy only made a device that could record– not play back. That key detail was in his blind spot. When you are in the midst of coming up with a new great idea it is crucial to figure out how your idea will be picked up and absorbed by the general public. An easy way to avoid this? Ask for help. Social media has made this task easier than ever before. Have a great idea? Poll your friends to see if they can think up a better application or missing features.
There is also a hugely beneficial flip side to the idea of “blind spots” and this is what makes it especially beneficial to real estate professionals. You can turn this theory into a success not by simply “inventing” something and spotting your own blind spots but by finding something that someone else invented and spotting those blind spots. The beauty for real estate professionals is that you can find a “real estate blind spot”. Find something that was invented for use in another industry and figure out how to take and adapt that technology or idea for use in real estate.
Example : I was watching Shark Tank and heard about a customizable postcard app. Upon a quick search on the iTunes App Store I found one that I liked called PostAGram. The basic use of this app is to take a picture on vacation, type in a message, a recipient’s address and pay $1 through your phone to have it mailed to a friend as a real postcard. Apply to Real Estate: Everyone is always looking for better ways to get in front of expired listings and FSBO’s, I began to help clients take quick camera phone photos of the listings they were prospecting and use this app to send hyper-targeted and noticeable marketing to the homes they were farming. Wouldn’t you look at a postcard if it had your home on it?
An easy way to begin to find and fix all of your real estate marketing blind spots is to come up with a list of everything that you do that works for you. Figure out specifically which parts of your strategies work the best and think about using pieces of one strategy in another. For instance a script or technology that works really well for calling FSBO’s might have some verbiage or some unique peculiarity that would also work well in another area of your business.
about the author:
Matt Muscat is a real estate marketing expert, professor and public speaker based in Grand Rapids, MI. He has spoken at numerous real estate conferences on topics including SEO, digital marketing, real estate lead management and many others. Through his work at Treadstone Funding, Matt provides local area real estate professionals with marketing advice, tips and training.